Resume

Technical Skills

Development – WordPress, HTML, CSS3, PHP, JavaScript, jQuery, Git
Graphic Design – Adobe Photoshop, Adobe InDesign
Video – Final Cut Pro, Camtasia Mac, editing, production
Writing – content strategy, instruction manuals, documentation, grant writing
Social Media – Twitter, Facebook, Tumblr, LinkedIn, Facebook Insights, Google Analytics, SumAll

Expert knowledge of web standards and browser compatibility
Willing and able to learn new concepts and technologies

Experience

WNET_natID_RGB1Associate Web Developer (August 2014—Present)

WNET, New York, NY

  • Build custom WordPress themes and plugins for WNET and PBS programming

poppy-jDigital Marketing Manager (November 2013—August 2014)

Digital Marketing Associate (February 2012—October 2013)

Jewish Community Centers Association, New York, NY

  • Manage nine WordPress sites, developing custom branded themes, to best reach JCC Association’s different stake holders
  • Oversee JCC Association’s extranet, including writing comprehensive documentation, providing internal and external technical support, and maintaining blog content
  • Lead webinar training with JCC professionals across North America about web development, marketing and social media, and on-boarding to the extranet
  • Manage and design all marketing email campaigns via MailChimp, growing open rates from around 19% to around 30%.
  • Established and actively maintain a monthly analytics report that assesses each website, social media accounts, and email marketing campaigns.

Freelance Web Developer (January 2011—Present)

  • Design and develop WordPress sites meeting each client’s needs including blogs, static content pages, and custom post types
  • Provide documentation, empowering companies to update websites without developer assistance

techsmith-logoSocial Media Intern (May 2011—December 2011)

TechSmith Corporation, Okemos, MI

  • Engaged and monitored the online community across ten English language Twitter handles, four Facebook fan pages, YouTube, Google+, and Get Satisfaction
  • Assisted customers with technical support and directed them to multiple resources for further help
  • Analyzed the effectiveness of TechSmith’s social presence using multiple analytics reports and resources
  • Successfully wrote and pitched Facebook landing page and Twitter background re-design strategies to the Project Marketing Manager
  • Produced instructional documentation using Snagit and Jing screen capture software
  • Developed several blog series including individual pieces on TechSmith’s “20 Educators to Watch,” a view of TechSmith employees in “Meet TechSmith,” and various other posts about social media
  • Edited and produced video interviews and projects using Camtasia for Mac and Camtasia Studio 7

writingcenterPeer Writing Consultant and Social Media Coordinator (November 2010—December 2011)

Writing Center at Michigan State University, East Lansing, MI

  • Designed and executed a social media marketing plan
  • Created and managed a staff development workshop on social media
  • Wrote a variety of blog posts related to social media and writing, as well as my experience with peer consultations.
  • Consulted students of various cultural backgrounds in composing and revising a wide range of genres and documents including research papers, resumes, and creative work in person and online using Second Life
  • Led workshops on topics ranging from writing essays to using digital media

msu-logoResident Mentor (August 2009—December 2011)

Residence Life at Michigan State University, East Lansing, MI

  • Facilitated workshops and created bulletin boards to meet the needs of a diverse student population while broadening their multicultural awareness
  • Supported 40+ students’ academic, social, and emotional needs
  • Established, maintained, and reinforced a positive, healthy living-learning environment in an international dormitory
  • Organized unique activities and programs to help create an enjoyable campus experience for residents
  • Mediated conflict between residents and was a first-responder for emergency situations such as fires, natural disasters, and severe conflicts

wrac-logoCommunications Management Intern (August 2010—December 2010)

Writing, Rhetoric, & American Cultures Department, East Lansing, MI

  • Co-developed and implemented a new communications strategy to create a cohesive identity for a newly merged department with three distinct programs (first year writing, undergraduate Professional Writing, and graduate studies Rhetoric & Writing)
  • Designed and executed a social media marketing plan
  • Wrote an official department style guide for web content
  • Developed and published content for their website, including blog posts and portfolio pieces, about departmental events, awards, and projects produced by students and faculty

swagger-blackVideographer (April 2010—August 2010)

Swagger, New York, NY

  • Edited and produced videos using Final Cut Pro, including the featured “About Us” video for the launch of the street-style fashion blog
  • Co-created and implemented a social media marketing plan for Twitter and Facebook
  • Conceptualized and created wireframes for the Facebook landing page

Community Involvement

  • Tech LadyMafia, member (April 2012—present)
  • Hack’n Jill, designer (June 2012—present)
  • NASA Social, invited attendee (November 2012)
  • Beer Rhetorics, evangelist (May 2011—present)
  • Jamming for Japan, co-coordinator and graphic designer (February 2011—April 2011)

Education

B.A. with Honor from Michigan State University, December 2011
Professional Writing (major); Emphasis in Digital/Technical Writing
Theater (minor); Digital Humanities (specialization)

Honors

Outstanding Senior Award, Senior Class Council at Michigan State University, Fall 2011
Dean’s List, Fall 2008—Fall 2011
Michigan Competitive Scholar, Michigan State University, Fall 2008—Fall 2011
Excellence in Social Media Scholarship, WRAC Department, Fall 2010