This week, I had the pleasure of attending the Lean Startup Conference in San Francisco. I’ll be honest: I knew little to nothing about Lean Startup practices and their terminology before I hopped on the plane from New York this past weekend. Now, I’m a convert. I’ll go back to my office, and hopefully be able to get some of the practices going within my department.
A bit of background, for those of you also unfamiliar with Lean Startup. Lean Startup is a business and product development methodology developed by Eric Ries (co-host of the conference). His theory is that through experimentation (think the scientific method for business), iteration, and early customer interaction, businesses can reduce risks and initial funding costs. This is based on lean manufacturing, production practices streamlined by Japanese automakers. There are a lot of big buzz words thrown around to help the concepts sink in to measurable action:
Minimum Viable Product (MVP)‘s are versions of the end-product which allow maximum data collection with the least amount of money/time. For example, starting with a landing page of a website to gage interest and find out if your hypothesis is correct before building out the entire database.
Continuous Deployment of code, so that small changes are adopted quickly. Why spend hundreds of hours on a huge single launch? There’s a greater opportunity for failure and to not know what piece of the puzzle didn’t work.
Actionable metrics versus vanity metrics. I’m perfectly guilty of subscribing and using the vanity metrics (the numbers that paint rosy pictures but may not reflect accurate engagement) for certain documentation. But, the actionable metrics are the ones that can paint a better picture and lead to smart decision making.
The biggest term that was thrown around was Pivot. Pivot is the change in strategy. If the initial hypothesis or idea doesn’t work, you can’t be afraid to change and go in a new direction.
Every speaker was a Lean practitioner, be it in a small startup to a major company (see Intuit). I got to see some of the greatest leaders of the modern web talk about what it means for them to be lean and how it has changed their business (see Matt Mullenweg, founder of Automatic and creator of WordPress, and Catherine Bracy, founder of Code for America).
I’m not an entrepreneur. I don’t imagine myself as someone who will create the next social network or product of social good. However, pretty much everything I heard was applicable to web development. I could go for a full recap of every session and the amazing moments, but perhaps the tweetable moments would be more valuable:
I really, really enjoy traveling. In September, I was on eight planes, two trains, and an uncountable number of subway cars. I can’t help myself, and I take every opportunity I can get to go some place new. This time, I decided to go on a ten day trip to Europe with friends from high school.
When I was a child, I used to prance around the house speaking in what I imagined to be a perfect British accent. I dreamt of going to boarding school in London, spending time wandering the various castles, making friends with princes and princesses. Everyone dreamt that, right?
This was my second trip to London, and it did not disappoint. I went to many of the places I had been on my last trip, unable to stay away. The city is gigantic and there are many things to see and do, but I wasn’t ready to take a step back from the major historical landmarks. Well, that and my travel companions hadn’t been before.
We took Sandman’s New London tour, which I highly recommend if it’s your first time going to a new city. We took a Sandman tour in Amsterdam and Paris, too, each better than the last. The tours are free, and you can choose to tip your tour guide whatever you feel your tour was worth. And trust me, it’s worth it.
Over the course of three and a half days, we went to the Camden Locks Market, to the Tate Modern, and to the British Museum. We went and enjoyed high tea with perhaps the best tiny sandwiches and tiny desserts that every were created (or at least it seemed that way). We spent time wandering the cobble stone streets just trying to take it all in.
I did not know what I should expect when it came to Amsterdam. It was completely and utterly beautiful. The canals and the bridges, while completely confusing when it came to directing ourselves anywhere, were breathtaking. About every five minutes we’d pass over another bridge and have to stop to take pictures.
#Tourists, we know.
We spent some time in some major museums, including the Anne Frank museum. Of all of the tours we did while abroad, this was certainly the one that impacted me most. I read her diary as a young teenager as well as the companion guide. I went through a period in my life where I couldn’t get enough World War II history, reading everything I could get my hands on. I haven’t touched the diary since, but going to the apartment and up those narrow wooden steps into the emptied rooms have made me want to revisit it.
Our trip wrapped up with two and a half days in Paris. Once again, we took a Sandman tour seeing everything from Notre Dame and the Eiffel Tower to the Louvre and Place de la Concorde. Our tour was history packed, with our guide Alexandre giving cheery anecdotes about people in the street stomping on pumice soaked in blood. Lovely, right?
One of the best parts about our stay in Paris was the studio apartment we rented on AirBnB in the 10th Arrondissement. After staying in hostels with numerous people and high activity evenings, it was nice to have a calm place to retire (plus a fridge to store important things like fig jam, cheese, and wine). There was even a little balcony we could sit on and enjoy Parisian air.
There is something in the air in Paris. You breathe it in, realize the beauty and the history behind every building surrounding you, and you can’t help but fall in love.
So, the big thought/question I’m certain you have on your mind is, “You’ve been to more than 10 airports in the past year. Where are you off to next?”
I’m not sure. There are so many more places I want to go, both for the first time and to visit once again. I have no plans and no flight tickets bought for the first time in over two years. But don’t worry. I’m sure I’ll be off again somewhere soon, temporarily satisfying my immense need for exploration.
About two months ago I started to get that itchy feeling. No, not the “Oh my god, it’s the dead of summer and there are a million mosquitos” itch. The “it’s been so long since I’ve gone on an adventure” itch. My last adventure was to Seattle in March, and though I had traveled a few times since, it wasn’t quite fulfilling my wanderlust. Going to Bubbi’s isn’t exactly going to a world full of opportunity (though it is generally full of delicious foodstuffs).
One of my best friends from college, Kathleen, got a job as a web designer down in Memphis starting last June. Every time we spoke, she told me about how cool it is (and how cheap it is compared to NYC). I saw her apartment over Google Hangout, a beautiful apartment in a house built in 1910, with chandeliers in every room. I haven’t spent any real time in the South, other than a stopover at the Atlanta airport last October. I was born in Florida, but not “Southern” Florida, which pretty much only constitutes the panhandle.
By late June, I decided it was time for a change. I knew I’d have a ridiculous amount of days off for the Jewish holidays in September, and figured now is the time to go on adventure. Memphis ticket prices went down, and I took it as my sign to “Buy buy buy!” Read the rest of this entry »
As you may (or may not) have noticed, I’m not a frequent updater of this blog. I post when events relevant to my professional life are happening. I also use this blog to write about my travels and other adventures. But, this is not the only place that I write on the web.
A friend from Professional Writing, Ashley Haglund, suggested to several of our fellow alumni that we write a blog together. She called it “Grammar. Style. Life.“; it’s a space for all of us to write about being a young professional as well as various other important life moments. So far, it’s been a great experience. It’s a great excuse to make our semi-regular Google Hangouts into a regular conversation. We certainly won’t cover all of our personal lives within the blog, but a lot of conversation is continuing outside of it. We maintain a group Facebook chat just to keep up.
That’s just one of the spaces I contribute to. Occasionally, I write alumni posts for Writing, Rhetoric, & American Cultures at Michigan State University. I write blog posts on JCC Association’s extranet, JCCA.me, related to marketing and the web with a JCC perspective. I also have taken to write pieces that are a touch more personal on Medium. Each blog has it’s own tone, but all are just different partitions of my voice (hat tip to Chelsea Beck for this great infographic that explains the difference).
I can exercise my writing muscle and examine myself through different lenses. I feel very lucky that I live in a world with an open web, where writing in public spaces is possible. I don’t have to wait until post-retirement to write a memoir (though I’ve already picked out the title), but instead I can collect various thoughts and stories from different parts of my life. That’s pretty extraordinary.
With all of those spaces, I still don’t write as often as I would like to. I could point the finger at having a full time job or various other activities to holding me back. When it comes down to it, I enjoy writing but I have to be in the right frame of mind. I have to have a purpose and a place for the thoughts. It helps that I have options and can align my thoughts into a certain funnel. Sometimes certain pieces won’t work in this space, but belong in a home outside of a personal Google Doc. Now I can take those pieces and find a home for them. It’s like having a collection of hats: not every day is a bowler hat kind of a day. Sometimes, a sombrero is in order.
About eight months ago, I decided I wanted to fund a kickstarter project. I knew I wanted to fund something to do with either tech or baking to get in on the ground floor of an exciting project. I decided on helping to fund Make Cheese Inc. I chose the mascarpone kit thinking, “I’d love to make cannolis for the holidays!”
It didn’t quite work out like I planned. The kits were delayed repeatedly due to the high volume and then to being held by Canadian customs. I didn’t receive the mascarpone kit until last Friday.
I was so giddy, I could hardly contain myself. What’s a girl to do on a Friday night but make her own cheese, right? That’s totally normal, right?
As you may have noticed, my portfolio got a facelift! It’s been a long time coming. I created the actual design mockups last February, in the midst of a creative brainstorming quest at my neighborhood coffee shop (it helped that the internet was shaky and therefore I kept on task). I created a beta website, and began re-mobilizing the custom portfolio I had built in 2011.
I had several goals in my redesign.
Create a responsive design that not only adjusted to different sizes, but looked good in the process.
Refresh the homepage from “I’m a recent college graduate” to “I’m a working web professional.”
Re-design the custom post type I built for my portfolio pieces, re-imagining the purpose and the display.
Make an overall more aesthetically pleasing color palette and design.
I was very happy when I launched my site in September 2011 and had fantastic feedback. However, it was important to me to rejuvenate what was built to make the site work for 2013 standards.
I spent a lot of time researching web design professionals and their portfolios. I dug deep into the pages, looking at the overall concepts as well as the tools they used to build it. In the end, I stuck with WordPress and chose to adapt HTML5 Boilerplate and the 1140px Grid to make my site responsive. I spent a lot of time thinking about how the content would layout, what sort of white space I was interested in using, and how images would be displayed.
It’s been about three weeks since the new site went live. There are still a few kinks here and there, a few images that need to be re-adjusted. But I feel so much better when I share my website. It feels great to say, “Hey. I built this. I made this happen.” And isn’t that what it’s all about?
As you may remember, last October I spent multiple days trapped on an island due to Hurricane Sandy. I was stuck until I managed to escape just in time for NASA Social. This was not my first experience with natural disaster. In fact, as a child I lived in cities where natural disasters were frequent. I hid in the hallway of our family ranch home in Miami during Hurricane Andrew. I was even in the Bay Area for the Loma Prieta Earthquake (otherwise known as the World Series Earthquake).
I once took a class called Natural Hazards & Disasters, where we spent our time learning that we would never really be safe. Earthquakes, volcanic eruptions, tornadoes, landslides… these can happen at any time. Some can be predicted; some cannot. If Yellowstone goes up (and it will at some point in the next 60,000 years) no amount of preparing will save us. Even if you’re out of the immediate danger zone (Montana, Idaho, and Wyoming would likely be completely inhabitable), there’s still the danger of ash flowing throughout the country. We’re talking major climate change and millions of people dying.
I’ve been very fortunate to spend a lot of time visiting different places. To say I have wanderlust would be a mild understatement. Almost every day I’m checking flight prices, trying to figure out what new and exotic location I will go next. All of my spare change goes to adventures (on the upcoming shortlist is Turkey and Russia). I’ll stay in hostels, eat cheap food, travel with my handy-dandy Osprey Porter backpack full of only the clothes I need to get by.
Last December, I decided it was time for another adventure. Yes, I had just been to Poland over Thanksgiving. But one can never start planning too soon for the next trip. Read the rest of this entry »
I recently read an article on Inc titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.” Let me start off by saying that yes, I did read the generalization pardon. Yes, people shouldn’t be hired just because they are “really good at Facebook” (that’s how my parents describe what I do, because they’re not social media saavy). No one should ever be hired “just because.”
Yes, that’s two #msupw folks – Mike McLeod, faculty, and Alexandra White, alum – with a space shuttle. This happened because we were both selected to attend the NASA Social Atlantis – Celebrate the Journey event to see the Space Shuttle Atlantis be permanently retired from service and share that experience on social media. We attended this event first as unabashed space nerds, but we managed our nerdery well enough to strategize our writing to document the experience for ourselves and for our audiences. Here we’ll reflect on the rhetoric of the event, our social writing strategies, and shamelessly geek out over space. Read the rest of this entry »
First off, my apologies for the lack of photographs. WordPress on the iPad is not so conducive to multimedia posts. I will populate the blog with images as soon as I have a chance back in the States. In the meantime, you can catch some live-action tweets and photos on my Twitter feed. I’ll try to keep updating as much as possible.
It’s been quite a real first day in Krakow. We started off bright and early with breakfast at the Hilton Garden Inn. There was a large spread of cheeses, meats, eggs, yogurt, and pastries. It felt very Polish but with a hint of the American attitude towards food. Neither my brother or I could complain. It was good we had a big breakfast, with several hours of walking ahead of us. Read the rest of this entry »
Two and a half months after finding out that I had won the Life’s Ultimate To-Do List contest with Hilton Garden Inn, I finally made it to Krakow. I get to spend Thanksgiving 2012 with my brother in the country that could have been our home, had World War II never happened. I feel pretty lucky to have this opportunity and to share it with him.
On Wednesday, I met my brother at JFK (he flew in from Detroit) to take our overnight flight to Frankfurt. We were the first passengers to board, going first class. Once you fly internationally on a first class flight, you will never want to fly economy. This is my third trip abroad, first being Israel in January 2011 and second being my Europe trip in December 2011/January 2012. Flights in both directions were long and without sleep due to little room to move and people sitting in front of me who decided to lean their seats all the way back. In first class, this problem does not exist. The person in front of you does not affect your journey in the least, and your seat can flatten almost entirely with 60 inches of extra room in front. It’s still not easy to sleep with jet engines loudly spinning outside, but it’s significantly more comfortable.
7 and a half hours of Delta bliss. We enjoyed four course meals and wine for dinner. It truly felt like we were flying in the 1950s instead of 2012 (minus the ability to smoke, thank goodness). Philip and I both sat at window seats, watching the sun rise over the United Kingdom and Brussels. It was truly a wonderful journey. Read the rest of this entry »
It was another bright and early day for NASA Social, with our arrival at the rocket gardens at 9AM. The theme of the day was saying goodbye, having the last few moments to explore Kennedy Space Center and then spend some serious time with the shuttle. This time, however, we were joined by several thousand more people.
I could droll on and on about the logistics, but really it was a day spent with the shuttle. One great moment before we got to Exploration Park (where we could see the shuttle being moved) was a special appearance by NASA Administrator Charlie Bolden. He came aboard the NASA Social bus to say “Hello!” and answer a few questions. Read the rest of this entry »
It’s hard to come back at the end of the day and remember all of the awesomeness that was NASA Social. Even harder will be breaking it down to a blog post that not only makes sense, but has some value to you, the reader.
Warning: This WILL be full of geeking out and general nerdery.
At the start of the day, we introduced ourselves via Twitter handles, names, and an interesting fact. As last in the circle, my two stories had been told (the journey to Atlantis and the last shuttle launch). I declared that I am probably one of the luckiest people, and that I was so happy to be a part of a group of people as geeked about space, shuttles, and social media as I am. We quickly moved in towards the rocket garden for a group photo before we saw Kennedy Space Center, learned about NASA’s old and new programs, and had general nerd out sessions.
I was going to write a blog post about the epic adventure that was yesterday’s Journey to Atlantis. But I decided, why not use the bits of data and writing that have already been created through social media.
To say this weekend has been a doozy would definitely be an understatement. With Hurricane Sandy, I held little hope of being able to get out of NYC and to Orlando for my first NASA Social. My flight out of Laguardia was officially cancelled yesterday by 4:30PM, when they decided not to reopen it due to massive flooding. JetBlue eased the pain by writing a blog about the situation and sharing a few photos.
That looks like a place that no airplane wants to be. That being said, what’s a girl to do? No flights out of LGA, limited (and completely booked) flights out of JFK, and no busses out of the city to get to other airports in Philadelphia, Hartford, Boston, or Baltimore. Read the rest of this entry »
My first reaction thought was, “Wait. I’m pretty sure real people do not win these competitions. Companies just want to gain information to market to you.” My next thought was, “Oh my god, I’m going to Poland. I’M GOING TO POLAND.” I may have started crying and spinning around in my chair at work from excitement. This was two months ago. Read the rest of this entry »
Early in August, I saw a retweet from Erie (head of Tech LadyMafia) of CNN Money Producer Erica Fink. Erica was looking for people who had used Airbnb to interview in the NYC area. I happened to have used Airbnb in June 2012 with my friend, Melissa, to stay in a lovely coast-side apartment in Connecticut. I decided to tweet her back.
This led to emailing back and forth and setting up a time to be filmed in my apartment. Her assistant producer, Spencer, ended up coming in to film after Erica was called away to film a Facebook story (how cool is that?).
After about 30 minutes of filming, including an interview and a lot of b-roll, I only ended up in the final cut for about 5 minutes. However, the overwhelming awesomeness of being on CNN’s website more than makes up for time usage.
It is a shame that they use a flash video player. Come on CNN, HTML5 video. It’s the way of the future.
On Saturday, I participated in my second hackathon: Hack’n Jill. Hack’n Jill was created due to a gender imbalance often present at hackathons, inviting 50 men and 50 women developers and designers to join together and develop apps with the theme of Hack Your Summer.
My team was fortunate enough to have three developers and three designers. We designed Why Don’t We, a fully functioning iPhone app designed to highlight events nearby to cure summer boredom. Every member of the team was essential to creating and promoting a fully functioning product. It was an absolute pleasure to meet them and hopefully we will be able to collaborate in the future. Read the rest of this entry »
It’s Social Media Week in New York City, and I am quite excited to celebrate it with a ton of great events. Due to work, I haven’t been able to attend most of the daytime events. However, I have been able to go to a few of the evening events. A recap so far:
I entered to win VIP tickets to COMMON Pitch NYC in Brooklyn, with the notion of “who actually wins these things!?” Well this time, I won. Myself and 15 others were transported on a party bus from the Big Fuel Headquarters (at 23rd and 6th) to the Brooklyn Bowl on Wednesday evening. That’s not to say the ride was our entire prize. Oh no. It was so much more.
The trip began with a stop in Big Fuel, where several blogging and media stations were set up, an abundance of Heineken, popcorn, and Popchips were available, and some of the greatest people were working. I met Amelia of The Next Web and waited for the other winners to arrive. I was introduced two several of the sponsors, CEOs of various companies, and other fantastic individuals. Ming and Pino, the two Nokia sponsors, were introduced and on the bus ride as well. I met Ben Scheim, Director of Social Media Week and VP at Crowdcentric, who was our personal escort. Read the rest of this entry »
In just 15 minutes, I’ll be hopping in the car to head to the airport for the adventure of a lifetime. I’m heading to Europe for 25 days, traveling by myself through Paris, London, Vienna, Prague, and Berlin.
I’ve dreamed of this trip since I was a child. I may be the most excited just to walk along the Seine and sit at a cafe with a cup of coffee. I hope to find a little more about myself and what I can handle. It’s time to push the limits and try new things.
Follow along my European adventure on my travel blog. I’ll be sure to post photos of the cities and the stories of people I meet.
I’ve finally uploaded all of my photos. Phew! You can check them out on Google+ or on Facebook (Paris, London & Oxford, Vienna & Prague). Sadly, my camera died early in Prague and I didn’t have the chance to capture many photos there or any in Berlin. Alas, the memories will have to do it justice along with the blog.
This is a difficult question to answer. There are so many facets to explore, all coming back to the choices made by the author for their audience.
This piece was created with non-expert, digital natives in mind. I used a program called Spicy Nodes, which allows me to create granular pieces that are all a part of digital rhetoric. Take yourself on a self-guided journey through the ideas of digital rhetoric. Navigate to any node to learn more about a specific part of my definition. Each node will lead you to smaller sub-sections, all adding to an overall understanding. Read the rest of this entry »
According to Michael Lazerow, founder & CEO of Buddy Media, those of us involved in social media are all manufacturers of verbs.
Remember back in the early days of Facebook, before brands were involved or even those outside of school, all status updates involved the verb “to be.” A status update was formatted as “Alexandra is…” and it was up to us to fill in the blank. Now, status updates (soon to be known as Timeline updates) are in first person using whatever action you feel like. It’s not always a statement of feeling or action; it can be announcements, pontifications, or other utterances. Our updates have evolved. Read the rest of this entry »
Yesterday, I started my series about “owning” creative works. Today will be a much shorter complimentary entry that will help explain your rights when it comes to copyright as well as some basic best practices.
Rights & Responsibilities
In the US we’re given certain affordances. For example, when we create works of art expressly for ourselves, on our own time… we own the copyright. This is essential in the digital age, when many artists are posting their material online without going to register their copyright at the U.S. Copyright office. If we want to use others’ copyrighted materials, we are responsible for asking the artist for permission. The only way to navigate against asking for permission is when a work is used under the guidelines of Fair Use.
Ok, so what is fair use?
Ah yes, the age old question. Fair use is the use of copyrighted materialwithout express permission from the copyright owner for a limited/”transformative” purpose. Standford University breaks down fair use of copyrighted materials into two categories: 1) Commentary/Criticism or 2) parody. Why are these two items allowed? Read the rest of this entry »
Let me start off by saying: intellectual property is indeed something that needs to be protected. I understand and am thankful as an artist for Article 1, Section 8, Clause 8 of the US Constitution. Without such a law, there would be several consequences, including the difficulty of being able to profit from your own work and an inability to claim something definitively as “yours” for future use. Furthermore, it would eliminate a sense of ownership and pride in creation, while creating a possible fear of sharing work. I am thankful that I can call my work my own and benefit from it.
Although there are a variety of types of intellectual property, this series will focus strictly on copyright. Copyright protects tangible works of individuals/groups/companies such as books, music, video games, software, and movies. The copyright allows the author(s) to distribute and profit from their work. Read the rest of this entry »
It’s booked. I’m officially going to Europe (for 25 days) as a graduation present to myself.
Ever since I was little, I’ve dreamed of walking along the Seine, standing in the middle of The Globe, and being fully enveloped into European culture. Granted, I’ve never been to Europe. My vision is a compilation of movies, tv shows, photos, and books. However, I’ve always known that it would somehow make me a happier person. In addition, I’m a complete history geek. Nothing sounds better than being in places where people have traveled for hundreds of years.
Question: How are you financing your trip abroad?
I’ve been working an hourly, non-babysitting position since I was 15 years old. I’ve been relatively responsible with that moneyin order to help pay off my soon-to-come college debt. I made it my goal to graduate with a certain dollar value in the bank to be my cushion if I am without a job for any period of time. With my internship this past summer, I’ve been able to exceed that amount, by almost 150%. In addition, it will be my last time when I’m really not tied down to anything. I’ve decided to take this opportunity to do what I’ve always dreamed of doing. Read the rest of this entry »
It would be impossible and quite frankly irresponsible of me not to talk about the death of Apple’s co-founder (and until recently, CEO), Steve Jobs. I found out about this at exactly 7:40PM tonight, Wednesday, October 5, 2011 via TIME Magazine’s twitter.
This blog entry will be divided into two parts: the devastating information received and the way it was received.
The Death of Steve Jobs
The History: Steve Jobs has had a long battle with his health. In 2004, he was diagnosed with pancreatic cancer. Although this tumor was subsequently removed, he continued to become thin and frail, even without a reccurence of the cancer. In April 2009, he had a liver transplant, causing him to take a medical leave of absence. He returned in the end of 2009, but he left again on medical leave in January of 2011. He maintained his position as CEO with Tim Cook running day-to-day operations. His final resignation came on August 24, 2011, as he could “no longer meet [his] duties and expectations as Apple’s CEO”. Read the rest of this entry »
I’ve been building this portfolio since January 2011, but I’ve been thinking about it for a very long time. As soon as I entered professional writing, I was told of the requirements. We all must graduate with a web site that will say who we are and make us marketable for jobs. I knew I wanted to build something on my own, not to use someone else’s template. I know that this was limiting at first, having little experience with HTML prior to sophomore year of college. Through web authoring courses and my own personal time dedication, I’ve really come to make this my own.
In the end, it wasn’t saying what I needed it to say. As “cool” as I thought it was to have a splash page, there was no sense of my interests or what I do. I had to take it off the main site.
I couldn’t bare to remove it completely, after all of the work I had put into it. Feel free to check it out here in the most recently updated format.